Thursday, October 9, 2008

Think-A-Minute: What is Responsibility?

It's a good question, and one you're likely to get wildly varying answers to in this day of moral relativism, where everyone determines his own moral truth. The Responsibility Project, by Liberty Mutual, is a series of fun and thought provoking short films that explore this question and try to get the viewers to work out an answer.

From the site:
It all began when we ran a TV commercial about people doing things for strangers. The response was truly overwhelming. Thousands of emails and letters from people all over the country thanking us.

We thought, if one TV spot from Liberty Mutual can get people thinking and talking about responsibility, imagine what could happen if we went a step further? So we created a series of short films, and this website, as an exploration of what it means to do the right thing.

We believe that the more people think and talk about responsibility, and even debate what it means, the more it can affect how we live our daily lives. And perhaps, in this small way, together, we can make the world just a little better.

The way I see it, the Responsibility Project is morally & intellectually superior to the campaign Starbucks started a couple years back. Here's why: the Responsibility Project seems to start from the premise that morality is a good thing, and deep down inside, we all know it. Starbucks campaign, on the other hand, seems to be aimed much more solidly at promoting moral relativism, the notion that all ideas are equal (ie. responsibility and selfishness are equal, depending on one's personal moral opinions). Stand to Reason has a very good take on the Starbucks campaign that we can put to use to further the truth.

Now that I have successfully segued to coffee shop talk, why don't you take a few minutes to check out the video below, from the Responsibility Project, then, Oh, I don't know, maybe talk to someone about it.

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